Table 1 Distribution and percentage of representational meaning.
Frequency of advertising (N = 50) | Percentage | Frequency of images (N = 633) | Percentage | ||
|---|---|---|---|---|---|
Narrative representation | Action process | 48 | 96.00% | 183 | 28.91% |
Reactional process | 31 | 62.00% | 74 | 11.69% | |
Verbal process | 10 | 20.00% | 14 | 2.21% | |
Conceptual representation | Classification process | 48 | 96.00% | 224 | 35.39% |
Analytical process | 50 | 100.00% | 527 | 83.25% | |
Symbolic process | 50 | 100.00% | 450 | 71.09% |
