Table 2 Distribution and percentage of interactive meaning.
Frequency of advertising (N = 50) | Percentage | Frequency of images (N = 633) | Percentage | ||
|---|---|---|---|---|---|
Contact | Demand act | 22 | 44.00% | 35 | 5.53% |
Offer act | 50 | 100.00% | 598 | 94.47% | |
Social distance | Close-up | 41 | 82.00% | 112 | 17.69% |
Medium shot | 50 | 100.00% | 499 | 78.83% | |
Long shot | 17 | 34.00% | 31 | 4.90% | |
Perspective | Horizontal angle (frontal angle) | 50 | 100.00% | 401 | 63.35% |
Horizontal angle (oblique angle) | 47 | 94.00% | 236 | 37.28% | |
Vertical angle (high angle) | 50 | 100.00% | 348 | 54.98% | |
Vertical angle (eye-to-eye angle) | 49 | 98.00% | 284 | 44.87% | |
Vertical angle (low angle) | 6 | 12.00% | 6 | 0.95% | |
Modality | High modality | 50 | 100.00% | 522 | 82.46% |
Middle modality | 37 | 74.00% | 85 | 13.43% | |
Low modality | 12 | 24.00% | 21 | 3.32% |
