Table 3 Participant characteristics (N = 2371).

From: Demand and satisfaction analysis of short health videos among Chinese urban youth: A mixed-methods study based on the KANO model

Variable

Category

Frequency

Percentage

Gender

Male

1253

52.85%

Female

1118

47.15%

Age

18–22 years

620

26.15%

23–26 years

601

25.35%

27–30 years

566

23.87%

31–34 years

584

24.63%

Nationality

Han ethnicity

1888

79.63%

Ethnic minority

483

20.37%

Educational background

Junior high school or below

141

5.95%

Senior high school or technical secondary school

671

28.30%

Bachelor’s degree or undergraduate

1079

45.51%

Postgraduate education or some postgraduate

480

20.24%

Religion

Yes

1740

73.39%

No

631

26.61%

Marital status

Married

989

41.71%

Single

1290

54.41%

divorced

89

3.75%

widowed

3

0.13%

Residence

East

1663

70.14%

West

708

29.86%