Table 3 Regression Results of Study 1.
Variable | Percentage of discount in original price | Actual payment | Original price | Discount amount |
|---|---|---|---|---|
(1) | (2) | (3) | (4) | |
Time of day (hrs), \({{Hour}}_{i}\) | −0.0055*** | −0.0692 | −0.4655*** | −0.3963*** |
Day of week[T.Tue], \({{Week}}_{i}\) | −0.0010 | 0.7091 | 1.9335 | 1.2244* |
Day of week[T.Wed], \({{Week}}_{i}\) | −0.0031 | −2.3878* | −3.8487** | −1.4609* |
Day of week [T.Thur], \({{Week}}_{i}\) | −0.0095 | −1.6790 | −3.1058* | −1.4268* |
Day of week [T.Fri], \({{Week}}_{i}\) | −0.0133* | −0.4649 | −1.3759 | −0.9110 |
Day of week [T.Sat], \({{Week}}_{i}\) | 0.0037 | 0.3421 | 0.8606 | 0.5185 |
Day of week [T.Sun], \({{Week}}_{i}\) | 0.0029 | 0.7492 | 0.9962 | 0.2470 |
Month of year [T.2], \({{Month}}_{i}\) | −0.0647*** | 0.5034 | −0.8271 | −1.3305** |
Holiday, \({{Hol}}_{i}\) | 0.0174* | 10.2459 | 16.8764*** | 6.6305*** |
Rainy or snowy, \({{Rainsnow}}_{i}\) | −0.0319*** | 10.3681 | 11.4324*** | 1.0643 |
Temperature, \({{Temp}}_{i}\) | 0.0005 | 0.2120 | 0.2104 | −0.0016 |
Adjusted R2 | 0.0179 | 0.0136 | 0.0184 | 0.0104 |
