Table 4 Descriptive Statistics of Variables in Dataset (n = 506409).

From: Does time of day affect consumers’ price sensitivity?

Continuous Variables

Variables

Min

Mean

Median

Max

SD

Time of day (hrs), \({{Hour}}_{i}\)

6.00

13.78

12.00

23.00

3.41

Sunlight duration, \({{Sundur}}_{i}\)

9.34

11.51

11.03

14.96

1.91

Categorical Variables

Variables

N

Frequency

Accumulated frequency

Switching [0]

481963

95.17%

95.17%

Switching [1]

24446

4.83%

100.00%

Holiday [0]

485362

95.84%

95.84%

Holiday [1]

21047

4.16%

100.00%

Rainy or snowy [0]

341904

67.52%

67.52%

Rainy or snowy [1]

164505

32.48%

100.00%

Day of week [Mon]

68970

13.62%

13.62%

Day of week [Tue]

72296

14.28%

27.90%

Day of week [Wed]

76130

15.03%

42.93%

Day of week [Thur]

76126

15.03%

57.96%

Day of week [Fri]

73152

14.45%

72.41%

Day of week [Sat]

69806

13.78%

86.19%

Day of week [Sun]

69929

13.81%

100.00%

Month of year [Jul]

61932

12.23%

12.23%

Month of year [Aug]

75475

14.90%

27.13%

Month of year [Sep]

72829

14.38%

41.52%

Month of year [Octo]

79065

15.61%

57.13%

Month of year [Nov]

98666

19.48%

76.61%

Month of year [Dec]

118442

23.39%

100.00%