Table 5 Comparison of Platform Switching Rate Across Time of Day.

From: Does time of day affect consumers’ price sensitivity?

 

Morning

(6:00–12:00)

Afternoon

(12:00–18:00)

Evening

(18:00–24:00)

Total

Number of orders

201,889

194,513

110,007

506,409

Number of platform-switched orders

8677

7663

4515

20,855

Platform switching rate

0.043

0.039

0.041

0.041

T-test (compared with morning)

 

0.001***

0.01**

 
  1. **p < 0.01, ***p < 0.001.
  2. Platform switching rate = number of switched orders/number of orders.
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