Table 2 Motivational words.
From: Are meat alternatives a moral concern? A comparison of English and Japanese tweets
Category | English | Japanese |
|---|---|---|
Sensory appeal | taste*, tasty, appearance, texture, smell | 味, 美味, 見た目, 食感, 匂い |
Mood | mood, good feeling, stress | 雰囲気, 良い気分, ストレス |
Familiarity | familiar | 身近 |
Weight control | weight | 体重 |
Health | health* | 健康 |
Animal welfare | animal* | 動物 |
Environmental protection | environment* | 環境 |
Natural context | natural, nature | 自然 |
Political values | fair trade, fairly traded | フェアトレード |
Price | affordable, price | 手頃, 価格, 値段 |
Convenience | convenience, convenient | 便利 |
