Table 2 Operational definitions of variables in this study.
Variables | Operational definitions | Common application forms/indicators |
|---|---|---|
BDA | Various forms of BDA usage in the firms (Maroufkhani et al., 2019) | Big data analytics, big data analytics capabilities, big data usage, business analytics, and social media analytics, data-driven capabilities, marketing analytics |
OA | Composed of organizational level (ORG) and process level (OPE) (Leonhardt et al., 2016) | ORG: Organizational and strategic agility; OPE: Customer agility, market agility, process agility, and supply chain agility |
NC | Cultural dimensions: power distance (PDI), individualism vs. collectivism (IDV), uncertainty avoidance (UAI), masculinity vs. femininity (MAS), long-term orientation vs. short-term orientation (LTO), and indulgence vs. restraint (IND) (Hofstede 2011) | Each dimension is measured on an index ranging from 0 to 100a. |
FP | Financial performance (FIN) and non-financial performance (NFIN) (Franco-Santos et al., 2012) | FIN: net profit margin, return on investment, return on assets, return on equity, and sales growth. |
NFIN: operational performance (productivity, product quality, process performance, cost reduction, and delivery); innovation performance (product innovation, process innovation, and marketing innovation), market performance (market share, new market exploration, new product introduction, and competitive advantages) |