Fig. 1: Framework for institutional media visibility analytics: schematic of the data collection process and validity assessment. | Humanities and Social Sciences Communications

Fig. 1: Framework for institutional media visibility analytics: schematic of the data collection process and validity assessment.

From: University digital media co-occurrence networks reveal structure and dynamics of brand visibility in the attention economy

Fig. 1

a Media articles obtained from Media Cloud (MC-Consortium, 2024) are identified by full-text string matches of official university name and also common abbreviations (e.g., UCLA). Shown is an example article highlighting UCM that also features UCLA and UCSC. b Geographic distribution University of California System: 10 universities, northern (southern) colored blue (light blue); University of Texas System: 8 research universities (brown) and 5 affiliated medical centers (yellow); regional counterparts: 6 private Carnegie R1/R2 research universities: green (Texas-TX), red (California-CA). c Media visibility Mi provides a consistent and granular proxy for brand equity, and is moderately correlated with extant brand equity metrics, such as the international Academic Ranking of World Universities (ARWU). d Marginal effects of media visibility growth on freshman enrollment growth, by multi-campus university system, as estimated using a 1-year lagged regression model implemented with institutional fixed effects specified in Eq. (2). On the aggregate, a 1% increase in media visibility correlates with a βGM = 0.034% increase in freshman enrollment.

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