Table 2 Results of keyword frequency analysis of sustainable fashion consumption and ethical fashion consumption pre-and post-COVID-19.
Collection keywords | Sustainable fashion consumption | Ethical fashion consumption | ||||||
|---|---|---|---|---|---|---|---|---|
Collection period | Pre-COVID-19 | Post-COVID-19 | Pre-COVID-19 | Post-COVID-19 | ||||
Keyword | Freq. | Keyword | Freq. | Keyword | Freq. | Keyword | Freq. | |
1 | Sustainable | 2,219 | Consumption | 3,177 | Fashion | 1,452 | Fashion | 3,497 |
2 | Fashion | 1,790 | Sustainable | 2,465 | Eco-friendly | 899 | Eco-friendly | 1,236 |
3 | Brand | 832 | Fashion | 2,457 | Consumption | 859 | Consumption | 1,044 |
4 | Consumption | 722 | Eco-friendly | 1,683 | Ethics | 815 | Ethics | 962 |
5 | Product | 622 | Brand | 985 | Brand | 757 | Brand | 869 |
6 | Eco-friendly | 567 | Product | 699 | Sustainable | 567 | Ethical consumption | 856 |
7 | Trend | 546 | Clothing | 585 | Ethical consumption | 553 | Sustainable | 691 |
8 | Consumer | 479 | Industry | 458 | Trend | 533 | Company | 623 |
9 | Environment | 468 | Value | 439 | Consumer | 531 | Vegan | 610 |
10 | Industry | 376 | Trend | 371 | Product | 480 | Trend | 551 |
11 | Clothing | 335 | Material | 346 | Society | 424 | Product | 530 |
12 | Production | 331 | Global | 343 | Fashion industry | 391 | Consumer | 507 |
13 | Growth | 304 | Increase | 324 | Clothing | 337 | Clothing | 465 |
14 | Global | 298 | Market | 310 | Animal | 329 | Generation | 464 |
15 | Culture | 279 | Growth | 305 | Culture | 301 | Value | 394 |
16 | Company | 264 | Production | 284 | Global | 283 | Distribution | 392 |
17 | Society | 259 | Kind | 284 | Vegan fashion | 280 | Development | 389 |
18 | Market | 249 | Generation | 263 | Use | 259 | Investment | 371 |
19 | Fashion industry | 240 | Use | 260 | Value | 257 | Animal | 361 |
20 | China | 235 | Design | 242 | Production | 230 | Logistics | 353 |
21 | Design | 228 | Thinking | 242 | Material | 228 | Culture | 341 |
22 | Change | 219 | Company | 226 | Kind | 227 | Society | 331 |
23 | Value | 214 | Society | 198 | Company | 224 | Use | 318 |
24 | Increase | 194 | Fashion industry | 195 | Design | 202 | Production | 296 |
25 | Ethics | 193 | Earth | 195 | Thinking | 199 | Global | 294 |
26 | Material | 179 | Interest | 194 | Investment | 199 | Kind | 255 |
27 | Fast fashion | 178 | Change | 174 | Pursuit | 188 | Material | 247 |
28 | Use | 177 | Pursuit | 172 | BBYB | 179 | Thinking | 234 |
29 | Interest | 174 | Future | 164 | Interest | 177 | Orientation | 218 |
30 | Service | 159 | Online | 159 | Logistics | 175 | Interest | 212 |
