Table 3 Hypothesis testing results.

From: Information seeking and affective relationship building in influencer marketing: the role of social media affordances

Hypothesis

t-value

f2

Decision

H1. Product visibility→Information seeking

5.933

0.06

Supported

H2. Visibility control→Affective trust

5.974

0.04

Supported

H3. Triggered engagement→Information seeking

6.301

0.06

Supported

H4a. Social presence engagement →Information seeking

8.291

0.10

Supported

H4b. Social presence engagement →Affective trust

13.864

0.21

Supported

H5. Synchronous engagement→Affective trust

3.689

0.02

Supported

H6. Information seeking→Purchase intention

4.527

0.04

Supported

H7. Affective trust→Purchase intention

3.098

0.01

Supported

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