Table 4 Mediation effects.
Indirect effects | Product visibility → Purchase intention | Visibility control → Purchase intention | Triggered engagement → Purchase intention | Social presence engagement → Information seeking → Purchase intention | Social presence engagement → Affective relationship → Purchase intention | Synchronous engagement → Purchase intention |
|---|---|---|---|---|---|---|
Coefficient value | 0.055 | 0.021 | 0.058 | 0.064 | 0.046 | 0.013 |
Significant level | 0.000 | 0.007 | 0.000 | 0.000 | 0.003 | 0.020 |
LLCI -2.5% | 0.029 | 0.008 | 0.032 | 0.036 | 0.018 | 0.004 |
ULCL -97.5% | 0.091 | 0.040 | 0.094 | 0.101 | 0.078 | 0.026 |
Mediation effect | Partial | Partial | Partial | Partial | Partial | Full |
