Table 1 Major discursive strategies manifest in the data.
Discursive strategies | Brief explanations |
|---|---|
Metaphor | Metaphor of War: Anti-GMFs is a war. GMFs opponents are fighters. GMFs supporters are enemies. Opposing GMFs is achieving victory and seeking justice. |
Irony | Professionals are unprofessional. GMFs zhuangjia (pseudo experts) lack authority and are immoral. |
Moralization | Abstraction: Supporting GMFs is unpatriotic. Opposing GMFs is patriotic. Eating GMFs violates the value of filial piety and patriotism. |
Intertextuality | Intertextualize historical origins such as Chinese proverbs, idioms, ancients’ sayings, and Chinese social conservative culture. |