Table 2 Results of the measurement model.
Construct | M | SD | α | Standardized loading |
|---|---|---|---|---|
Perceived traceability (PT) | 4.956 | 1.593 | 0.907 | |
PT1. I can access the historical transaction data of the NFTs on NFT platforms. | 0.856*** | |||
PT2. I can find comprehensive information about an NFT on an NFT platform. | 0.899*** | |||
PT3. I think the NFT platform provides objective information about NFTs (e.g., issuers, collection codes, blockchain addresses, circulation information, etc.) | 0.872*** | |||
Perceived scarcity (PS) | 4.920 | 1.599 | 0.897 | |
PS1. I think that the current supply of ICH NFTs is small. | 0.832*** | |||
PS2. I think that ICH NFTs are selling out soon. | 0.891*** | |||
PS3. I think that many people will buy ICH NFTs once they are released. | 0.867*** | |||
Perceived innovation (PI) | 5.006 | 1.591 | 0.907 | |
PI1. I think browsing intangible cultural heritage NFTs on NFT platforms is a new experience. | 0.876*** | |||
PI2. I think using the ICH NFT platform is new and refreshing. | 0.886*** | |||
PI3. I think that the NFT platforms present intangible cultural heritage works in a novel way. | 0.864*** | |||
Perceived cultural authenticity (PA) | 4.960 | 1.594 | 0.909 | |
PA1. I think intangible cultural heritage NFTs are a true display of related life and customs. | 0.856*** | |||
PA2. I think intangible cultural heritage NFTs have well represented the history and culture associated with it. | 0.905*** | |||
PA3. I think intangible cultural heritage NFTs can give me the original experience of the history and culture associated with it. | 0.873*** | |||
Perceived cultural knowledge (PK) | 5.183 | 1.200 | 0.875 | |
PK1. Through the presentation of ICH NFTs on the NFT platforms, I can accurately understand the intangible cultural heritage. | 0.816*** | |||
PK2. Through the presentation of ICH NFTs on the NFT platforms, I can fully understand the characteristics, cultural connotations and performance of intangible cultural heritage. | 0.846*** | |||
PK3. Through the presentation of ICH NFTs on the NFT platforms, I can understand how intangible cultural heritage keeps pace with time and is constantly renewed. | 0.836*** | |||
PK4. Through the presentation of ICH NFTs on the NFT platforms, I can understand how intangible cultural heritage is transmitted. | 0.699*** | |||
Psychological ownership (PO) | 5.005 | 1.618 | 0.911 | |
PO1. I consider that the intangible cultural heritage NFTs that I have acquired on NFT platforms belong to my virtual assets. | 0.870*** | |||
PO2. Having acquired intangible cultural heritage NFTs on NFT platforms, I consider that I am the owner of the acquired collections. | 0.900*** | |||
PO3. After acquiring intangible cultural heritage NFTs on NFT platforms, I will feel that this virtual asset belongs to me | 0.870*** | |||
ICH cultural identity (ICHCI) | 5.061 | 1.666 | 0.918 | |
ICHCI1. I am proud of intangible cultural heritage. | 0.859*** | |||
ICHCI2. I agree with the value of intangible cultural heritage. | 0.920*** | |||
ICHCI3. I recognize and appreciate the value of intangible cultural heritage. | 0.889*** | |||
Independent self-construction (IS) | 5.137 | 1.224 | 0.911 | |
IS1. For me it is important that my personality traits are independent of others. | 0.785*** | |||
IS2. I like to be different in many ways. | 0.804*** | |||
IS3. I also feel comfortable when I am individually praised or rewarded. | 0.835*** | |||
IS4. It is important for me to have an independent and vivid imagination. | 0.856*** | |||
IS5. I prefer to speak my mind directly rather than be misunderstood. | 0.817*** | |||
Purchase intention (P) | 5.023 | 1.596 | 0.918 | |
P1. I prefer to speak my mind directly rather than be misunderstood. | 0.877*** | |||
P2. In all likelihood, I will consider purchasing NFTs of intangible cultural heritage. | 0.927*** | |||
P3. I have a strong desire to buy NFTs of intangible cultural heritage. | 0.863*** |
