Table 3 Validity and reliability for constructs.
CR | AVE | PK | PI | PS | PT | PA | PO | ICHCI | IS | P | |
|---|---|---|---|---|---|---|---|---|---|---|---|
Perceived cultural knowledge (PK) | 0.877 | 0.642 | 0.801 | ||||||||
Perceived innovation (PI) | 0.908 | 0.767 | 0.341 | 0.875 | |||||||
Perceived scarcity (PS) | 0.898 | 0.747 | 0.328 | 0.253 | 0.864 | ||||||
Perceived traceability (PT) | 0.908 | 0.767 | 0.28 | 0.310 | 0.271 | 0.876 | |||||
Perceived cultural authenticity (PA) | 0.910 | 0.772 | 0.296 | 0.195 | 0.262 | 0.237 | 0.878 | ||||
Psychological ownership (PO) | 0.912 | 0.775 | 0.246 | 0.219 | 0.206 | 0.286 | 0.197 | 0.880 | |||
ICH cultural identity (ICHCI) | 0.919 | 0.792 | 0.264 | 0.268 | 0.262 | 0.253 | 0.306 | 0.279 | 0.890 | ||
Independent self-construction (IS) | 0.911 | 0.673 | 0.339 | 0.335 | 0.279 | 0.254 | 0.259 | 0.291 | 0.329 | 0.820 | |
Purchase intention (P) | 0.919 | 0.791 | 0.263 | 0.246 | 0.258 | 0.256 | 0.221 | 0.252 | 0.255 | 0.233 | 0.889 |