Fig. 4: Moderated Mediation: Indirect.

Conditional indirect effects of the Presence of Art on Product Evaluation via Perceived Luxury at low (1 image), medium (10 images), and high (20 images) levels of Multiple Art Exposure. Bars represent bootstrapped indirect effect estimates (5000 resamples) and vertical error bars show 95% bias-corrected confidence intervals (CI). Numeric labels above each bar denote the effect size; asterisks (*) indicate CIs that do not include zero (1 image: Effect = 0.201, CI [0.032, 0.384]; 10 images: Effect = 0.023, CI [–0.087, 0.138]; 20 images: Effect = –0.175, CI [–0.350, –0.016]). The dashed horizontal line at zero denotes the null effect boundary.