Table 4 Mediation results.

From: Understanding the effect of art infusion on product evaluation: the boundary condition of multiple art exposures

Variables

Perceived luxury (M)

Product evaluation (Y)

Coeff

SE

t

p

Coeff

SE

t

p

The Huizong vs. the No-art

Constant

3.53

0.13

27.28

<0.001

3.57

0.18

19.78

<0.001

Presence of Art

1.05

0.17

6.25

<0.001

0.22

0.12

1.91

0.06

Perceived Luxury (M)

–

–

–

–

0.39

0.05

8.59

<0.001

Model summary

R2 = 0.18, F(1, 183) = 39.01, p < 0.001

R2 = 0.38, F(2, 182) = 55.33, p < 0.001

The Van Gogh vs. the No-art

Constant

3.53

0.14

26.03

<0.001

3.18

0.20

16.28

<0.001

Presence of Art

0.57

0.09

6.30

<0.001

−0.12

0.07

−1.79

0.08

Perceived Luxury (M)

–

–

–

–

0.50

0.05

10.20

<0.001

Model summary

R2 = 0.19, F(1, 171) = 39.67, p < 0.001

R2 = 0.40, F(2, 170) = 56.30, p < 0.001

Back to article page