Table 7 Moderated mediation analysis.

From: Understanding the effect of art infusion on product evaluation: the boundary condition of multiple art exposures

Variable

Perceived luxury (M)

Product evaluation (Y)

Coeff

SE

95% CI

Coeff

SE

95% CI

Constant

2.95

0.22

2.52

3.39

1.77

0.17

1.44

2.09

Presence of Art (X)

0.40*

0.18

0.05

0.75

−0.27*

0.07

−0.42

-0.13

Perceived Luxury (M)

–

–

–

–

0.55*

0.03

0.49

0.61

Multiple art exposure (W)

0.02

0.01

−0.00

0.04

–

–

–

–

X*W

−0.03*

0.01

−0.06

−0.01

–

–

–

–

Brand familiarity

0.07

0.03

0.00

0.14

−0.03

0.03

−0.08

0.02

Art interest

0.23*

0.04

0.15

0.31

0.21*

0.03

0.16

0.27

Model summary

R2 = 0.09, F(5, 521) = 10.90, p < 0.001

R2 = 0.48, F(4, 522) = 122.76, p < 0.001

Meditation index

 

Moderated mediation index

Index = −0.02, SE = 0.01, 95% CI = [−0.03, −0.01]

  1. SE standard error, CI confidence interval.
  2. *Statistically significant.
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