Table 10 Data calibration.
Full membership | Crossover point | Full nonmembership | |
|---|---|---|---|
Performance expectancy | 5.00 | 3.33 | 1.67 |
Effort expectancy | 5.00 | 3.33 | 1.67 |
Social influence | 5.00 | 3.33 | 2.00 |
Facilitating conditions | 5.00 | 3.33 | 1.67 |
Hedonistic motivation | 5.00 | 3.33 | 1.67 |
Privacy risk | 4.33 | 2.67 | 1.00 |
Trust | 5.00 | 3.00 | 1.67 |
eWOM | 5.00 | 3.33 | 1.67 |
Behavioural intention | 5.00 | 3.33 | 1.67 |
