Fig. 4: Behavioral Results of Study 2. | Humanities and Social Sciences Communications

Fig. 4: Behavioral Results of Study 2.

From: Impact of anthropomorphism on consumer emotions and satisfaction in product failure: behavioral and event-related potentials evidence

Fig. 4: Behavioral Results of Study 2.

a Averaged satisfaction rating in non-AM and AM conditions. b Averaged satisfaction rating in good-effect and poor-effect conditions. c Averaged satisfaction rating under four conditions. Error bars = ±1 SE. *p < 0.05, **p < 0.01, ***p < 0.001; ns means not significant. AM means anthropomorphism.

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