Table 3 Descriptive Statistics of the Samples in Study 2 (N = 52).
Characteristic variable | Options | N | Percentage (%) |
|---|---|---|---|
Gender | Male | 26 | 50 |
Female | 26 | 50 | |
Age | Less than 18 | 1 | 1.9 |
18–24 | 47 | 90.4 | |
25–29 | 3 | 5.8 | |
30–39 | 1 | 1.9 | |
Educational background | Undergraduate | 42 | 80.8 |
Postgraduate and above | 10 | 19.2 | |
Prior online shopping experience | Less than 1 year | 1 | 1.9 |
1–2 years | 18 | 34.6 | |
2–3 years | 15 | 28.9 | |
3–5 years | 14 | 26.9 | |
More than 5 years | 4 | 7.7 |
