Table 4 Summary of the ERP Results.
ERPs component | Factor | F | df | Sig | η2p | Mean (S.D.)/μV | ||
|---|---|---|---|---|---|---|---|---|
P2 Product Type Evaluation Stage | Product type | 18.36 | 51 | <0.001*** | 0.33 | Anthropomorphism: 5.41 (3.06) | Non-anthropomorphism: 4.35 (2.81) | |
P2 Outcome Feedback Stage | Product type | 1.34 | 51 | 0.25 | 0.03 | N/A | ||
Product effect | 3.12 | 51 | 0.08 | 0.06 | N/A | |||
Product type × product effect | 6.01 | 51 | 0.02* | 0. | N/A | |||
Product type | Good | 1.05 | 51 | 0.31 | 0.02 | Anthropomorphism: 4.47(3.37) | Non-anthropomorphism: 4.77 (3.36) | |
Poor | 4.37 | 51 | 0.04* | 0.08 | Anthropomorphism: 5.55 (3.32) | Non-anthropomorphism: 4.58 (3.41) | ||
LPP Outcome Feedback Stage | Product type | 0.52 | 51 | 0.47 | 0.01 | N/A | ||
Product effect | 0.58 | 51 | 0.81 | 0.001 | N/A | |||
Product type × Product effect | 7.26 | 51 | 0.01** | 0.13 | N/A | |||
Product type | Good | 1.63 | 51 | 0.21 | 0.03 | Anthropomorphism: 2.51 (3.46) | Non-anthropomorphism: 3.13 (3.48) | |
Poor | 4.30 | 51 | 0.04* | 0.08 | Anthropomorphism: 3.52 (3.93) | Non-anthropomorphism: 2.29 (4.01) | ||
