Table 3 Potential themes and top keywords for seven topics.

From: Trends and perceptions of youth entrepreneurship in China: a mixed-text mining analysis

Topic ID

Top 15 Keywords

Topic Name

Corresponding Literature

Topic 1

Company, product, market, entrepreneur, team, project, investment, issues, enterprise, industry, risk, funding, resources, experience, capability

Foundational Elements of Entrepreneurship and Risk Management

(Timmons and Spinelli, 2008; Barney, 1991)

Topic 2

Work, university, time, school, life, graduation, skills, students, specialization, issues, teachers, friends, peers, society

Personal Growth and Career Preparation

(Becker, 1964; Ajzen, 1991; Sid et al., 2025)

Topic 3

Platform, video, product, e-commerce, traffic, user, Taobao, content, games, projects, operations, goods, internet, streaming, media

Internet Platforms and Digital Entrepreneurship

(Parker et al., 2016)

Topic 4

Project, business plan, competition, internet, team, business, event, product, tech, campus, analysis, participation, company, platform

Entrepreneurship Competitions and Project Practice

(Ries, 2011)

Topic 5

Boss, customer, cost, location, friends, price, issues, school, profit, fruits, management, students, cash, consumption, store

Brick-and-Mortar Entrepreneurship and Business Management

(Szivas, 2001)

Topic 6

Development, e-commerce, industry, society, enterprise, technology, market, economy, capability, national, issues, capital, direction, specialization, education

Macro Environment and Industry Development

(Isenberg, 2011; Stam, 2015; North, 1990)

Topic 7

Competition, project, resources, event, experience, research, business plan, analysis, specialization, interface, applications, time, section, scientific, ideas

Scientific Research Innovation and Technology Application

(Ries, 2011)