Table 2 Health Frames.

From: Breaking the stigma and cultural tightness: a sequential mixed-method evidence on health communication interventions through YouTube videos to ingrain pre-marital genetic testing behavior

Frames

Ary News

Geo News

Sama News

Urdu Point

24 News

Dunya News

Bbc Urdu

Voa Urdu

92 News Hd

Express

Dawn

Hum News

Aj News

Bol News

Digital Channel

Total Frames

Consequence

1

0

0

0

0

0

1

0

8

0

0

1

1

1

22

35 (36.5%)

Health severity

1

0

0

0

0

0

1

0

0

 

0

0

0

1

1

4 (4.2%)

Human interest

0

1

 

2

0

0

1

0

0

0

0

1

1

3

1

10 (10.4%)

Attribution of responsibility

0

0

0

1

1

2

1

2

1

0

0

1

0

4

8

21 (21.87%)

Thematic

0

0

0

0

0

1

0

0

0

0

1

0

0

4

1

7 (7.3%)

Uncertainty

0

0

0

0

0

1

0

0

2

 

0

5

1

0

9

18 (18.7%)

Medical

0

0

0

0

0

0

0

0

0

0

1

0

0

0

 

1 (1.03%)

Gain

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Loss

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Total

2

1

0

3

1

4

4

2

11

0

2

8

3

13

42

96