Table 10 Multi-group analysis results (RQ2: Age).

From: User dissatisfaction and behavioral intention toward personalized advertising recommendation services in Chinese social networking services

Path

Δχ2, ∆df

20 s

30 s

40 s

Significant Difference

(N = 169)

(N = 163)

(N = 168)

β

CR

Β

CR

β

CR

FF- > NED

Δχ2 (df = 2) = 

0.315

2.497

0.398

2.381

0.226

1.325

No

0.319

IF - > NED

Δχ2 (df = 2) = 

0.289

2.438

0.142

0.937

0.321

1.755

No

0.728

SyF -> NED

Δχ2 (df = 2) = 

0.316

3.362

0.361

3.984

0.349

3.814

No

0.955

FF- > DS

Δχ2 (df = 2) = 

0.167

1.462

0.186

1.487

0.308

2.037

No

0.983

IF - > DS

Δχ2 (df = 2) = 

0.026

0.243

0.103

0.953

0.060

0.372

No

0.207

SyF -> DS

Δχ2 (df = 2) = 

0.324

3.541

0.318

4.245

0.149

1.720

No

2.000

NED - > DS

Δχ2 (df = 2) = 

0.442

3.547

0.442

4.719

0.453

3.841

No

0.351

DS - > NWOM

Δχ2 (df = 2) = 

0.809 ***

7.357

0.911 ***

9.714

0.812 ***

7.247

Yes

8.251*

DS - > DI

Δχ2 (df = 2) = 

0.796 ***

9.318

0.921***

12.133

0.730***

8.086

Yes

9.630**

  1. ***p < 0.001.