Table 3 Descriptive statistics of each measurement item (mean and standard deviation).

From: User dissatisfaction and behavioral intention toward personalized advertising recommendation services in Chinese social networking services

 

N

Mean

SD

FF1

500

2.60

1.046

FF2

500

2.88

1.239

FF3

500

2.42

1.219

IF1

500

2.70

1.224

IF2

500

2.73

1.254

IF3

500

2.74

1.214

SyF1

500

3.22

1.312

SyF2

500

3.21

1.312

NED1

500

3.04

1.162

NED2

500

2.90

1.210

NED3

500

2.79

1.233

DS1

500

2.71

1.164

DS2

500

2.60

1.199

DS3

500

2.65

1.240

NWOM1

500

2.61

1.045

NWOM2

500

2.57

1.131

NWOM3

500

2.26

1.134

DI1

500

2.56

1.177

DI2

500

2.60

1.223

DI3

500

2.53

1.248

DI4

500

2.49

1.233

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