Table 4 Validity and reliability testing of the measurement tool.

From: User dissatisfaction and behavioral intention toward personalized advertising recommendation services in Chinese social networking services

Variable

Factor

Std. factor loadings

SMC

t-value

Cronbach’s α

AVE

CR

FF

FF1

0.827

0.683

18.213

0.803

0.594

0.814

FF2

0.700

0.490

15.406

FF3

0,779

0.607

 

IF

IF1

0.778

0.606

16.844

0.822

0.607

0.822

IF2

0.784

0.615

16.958

IF3

0.775

0.600

 

SyF

SyF1

0.837

0.701

16.900

0.835

0.717

0.835

SyF2

0.856

0.733

 

NED

NED1

0.820

0.673

18.623

0.836

0.632

0.837

NED2

0.780

0.608

17.682

NED3

0.784

0.614

 

DS

DS1

0.804

0.646

17.565

0.826

0.614

0.827

DS2

0.800

0.640

17.481

DS3

0.746

0.556

 

NWOM

NWOM1

0.713

0.508

15.237

0.805

0.582

0.806

NWOM2

0.820

0.672

17.406

NWOM3

0.713

0.565

 

DI

DI1

0.825

0.680

22.312

0.910

0.717

0.910

DI2

0.867

0.752

24.145

DI3

0.854

0.729

23.565

DI4

0.841

0.708

 
  1. Goodness-of-fit: x²=239.787, df=168, p = .000, CMIN/df=1.427, GFI = 0.956, RMR = 0.038,
  2. NFI = 0.963, IFI = 0.989 TLI = 0.986, CFI = 0.988, and RMSEA = 0.029