Table 6 Hypothesis testing.

From: User dissatisfaction and behavioral intention toward personalized advertising recommendation services in Chinese social networking services

Hypothesis

β

S.E.

C.R.

p-value

Result

H1-1: FF- > NED

0.355

0.087

4.159

0.000***

Accept

H1-2: IF - > NED

0.220

0.084

2.675

0.007**

Accept

H1-3: SyF -> NED

0.333

0.045

6.421

0.000***

Accept

H2-1: FF- > DS

0.249

0.071

3.317

0.000***

Accept

H2-2: IF - > DS

0.050

0.066

0.721

0.471

Reject

H2-3: SyF -> DS

0.261

0.039

5.349

0.000***

Accept

H3: NED - > DS

0.437

0.061

6.600

0.000***

Accept

H4: DS - > NWOM

0.854

0.057

13.825

0.000***

Accept

H5: DS - > DI

0.827

0.062

15.434

0.000***

Accept

  1. Goodness-of-fit: x²=276.231, df=177, p = .000, CMIN/df=1.561, GFI = 0.950, RMR = 0.044, NFI = 0.957, IFI = 0.984, TLI = 0.981., CFI = 0.984, and RMSEA = 0.034
  2. **p < 0.01, ***p < 0.001
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