Table 5 Discriminant validity (Fornell-Larcker Criterion).
From: Predicting virtual goods purchases in Vietnam’s MMOGs with a TAM-PERVAL model using PLS-SEM and ANN
Constructs | PU | PEOU | VE | VS | VP | VQ | TRUST | IMM | AES | BLOCK | MPE | SAT | SI | PI | INC | EXP |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
PU | 0.825 | |||||||||||||||
PEOU | 0.346 | 0.806 | ||||||||||||||
VE | 0.418 | 0.301 | 0.837 | |||||||||||||
VS | 0.317 | 0.327 | 0.371 | 0.819 | ||||||||||||
VP | 0.275 | 0.283 | 0.259 | 0.279 | 0.794 | |||||||||||
VQ | 0.299 | 0.267 | 0.313 | 0.307 | 0.333 | 0.812 | ||||||||||
TRUST | 0.320 | 0.300 | 0.334 | 0.313 | 0.288 | 0.283 | 0.806 | |||||||||
IMM | 0.370 | 0.283 | 0.403 | 0.359 | 0.251 | 0.280 | 0.330 | 0.831 | ||||||||
AES | 0.310 | 0.314 | 0.364 | 0.343 | 0.307 | 0.334 | 0.301 | 0.351 | 0.819 | |||||||
BLOCK | 0.269 | 0.290 | 0.286 | 0.273 | 0.317 | 0.301 | 0.302 | 0.280 | 0.294 | 0.794 | ||||||
MPE | 0.336 | 0.351 | 0.333 | 0.317 | 0.292 | 0.287 | 0.317 | 0.311 | 0.344 | 0.333 | 0.831 | |||||
SAT | 0.395 | 0.294 | 0.416 | 0.369 | 0.270 | 0.314 | 0.341 | 0.389 | 0.362 | 0.290 | 0.341 | 0.812 | ||||
SI | 0.322 | 0.303 | 0.382 | 0.406 | 0.278 | 0.300 | 0.323 | 0.373 | 0.351 | 0.284 | 0.318 | 0.382 | 0.831 | |||
PI | 0.452 | 0.351 | 0.455 | 0.397 | 0.310 | 0.341 | 0.373 | 0.414 | 0.384 | 0.352 | 0.392 | 0.432 | 0.406 | 0.837 | ||
INC | 0.250 | 0.230 | 0.280 | 0.260 | 0.240 | 0.220 | 0.270 | 0.250 | 0.230 | 0.260 | 0.240 | 0.290 | 0.270 | 0.300 | N/A | |
EXP | 0.270 | 0.250 | 0.300 | 0.280 | 0.230 | 0.240 | 0.260 | 0.270 | 0.250 | 0.250 | 0.260 | 0.280 | 0.290 | 0.310 | 0.330 | N/A |