Table 8 Mediation Analysis.
From: Predicting virtual goods purchases in Vietnam’s MMOGs with a TAM-PERVAL model using PLS-SEM and ANN
Hypothesis | Path | Indirect β | p value | 95% CI | Direct Effect (β, p) | Mediation type | Result |
|---|---|---|---|---|---|---|---|
H3b | VE → SAT → PI | 0.110 | 0.004 | [0.030, 0.190] | 0.100, 0.012 | Partial | Supported |
H4b | VS → SI → PI | 0.080 | 0.015 | [0.020, 0.140] | 0.050, 0.087 | Full | Supported |
H12a | PU → SAT → PI | 0.090 | 0.010 | [0.020, 0.160] | 0.200, 0.001 | Partial | Supported |
