Table 9 Moderation Analysis.
From: Predicting virtual goods purchases in Vietnam’s MMOGs with a TAM-PERVAL model using PLS-SEM and ANN
Hypothesis | Interaction path | β | p value | 95% CI | Result |
|---|---|---|---|---|---|
H5b | VP × INC → PI | 0.070 | 0.038 | [0.010, 0.130] | Supported |
H13a | PEOU × EXP → PI | 0.060 | 0.045 | [0.010, 0.110] | Supported |
H15b | PU × INC → PI | 0.090 | 0.028 | [0.020, 0.160] | Supported |
