Table 3 The coding results for communication strategies.
Dimension | Indicators | Government (N, %) | Media (N, %) | Individuals (N, %) | |||
|---|---|---|---|---|---|---|---|
Frame | Contextual frame | 51 | 48.11% | 21 | 33.33% | 893 | 12.26% |
Contrasting frame | 22 | 20.75% | 12 | 19.05% | 1067 | 14.65% | |
Emphatic frame | 17 | 16.04% | 14 | 22.22% | 467 | 6.41% | |
Declarative frame | 16 | 15.09% | 16 | 25.40% | 4855 | 66.67% | |
Sentiment | Positive | 103 | 97.17% | 59 | 93.65% | 4662 | 64.02% |
Neutral | 3 | 2.83% | 3 | 4.76% | 1790 | 24.58% | |
Negative | 0 | 0.00% | 1 | 1.59% | 830 | 11.40% | |
Proposition | Public participation | 69 | 65.09% | 29 | 46.03% | 3241 | 44.51% |
National legislation | 1 | 0.94% | 4 | 6.35% | 282 | 3.87% | |
Science education | 24 | 22.64% | 21 | 33.33% | 2054 | 28.21% | |
Activity promotion | 10 | 9.43% | 7 | 11.11% | 742 | 10.19% | |
Others | 2 | 1.89% | 2 | 3.17% | 963 | 13.22% | |
