Table 1 Sample characteristics.

From: How to use advertising appeals to promote green purchase behaviour —The double-edged sword effect of a large usage-based scale frame

Variable

 

Large-number frame

Small-number frame

Frequency

Percent

Frequency

Percent

Gender

Male

68

44.4

68

45.6

Female

85

55.6

81

54.4

Age

18–29 years

75

49.0

69

46.3

30–39 years

54

35.3

54

36.2

40–49 years

16

10.5

17

11.4

50–59 years

8

5.2

9

6.0

60 years and older

0

0

0

0

Education level

High school and less

19

12.4

9

6.0

Vocational training

27

17.6

28

18.8

Undergraduate

92

60.1

103

69.1

Master

14

9.2

7

4.7

Doctor

1

0.7

2

1.3

Monthly income

¥3000 and less

30

19.6

21

14.1

¥3001–¥5000

34

22.2

43

28.9

¥5001–¥8000

50

32.7

38

25.5

¥8001–¥15,000

33

21.6

40

26.8

¥15,001 and more

6

3.9

7

4.7

Reasonable product lifespan

0–3 years

9

5.9

5

3.4

4–6 years

63

41.2

48

32.2

7–10 years

63

41.2

74

49.7

11–14 years

15

9.8

15

10.1

15 years and more

3

2.0

7

4.7

Washing Frequency

1 day

27

17.6

25

16.8

2–3 days

77

50.3

88

59.1

1 week

42

27.5

34

22.8

2–3 weeks

5

3.3

2

1.3

1 month and longer

2

1.3

0

0

Total

 

153

100

149

100