Table 6 The ANOVA results to test H7a.
Variables | df | MS | F | p |
|---|---|---|---|---|
Constant | 1 | 36.255 | 85.212 | 0.000 |
Gender | 1 | 0.249 | 0.584 | 0.445 |
Age | 1 | 0.025 | 0.060 | 0.807 |
Education | 1 | 0.149 | 0.350 | 0.555 |
Income | 1 | 0.061 | 0.142 | 0.706 |
Product lifespan | 1 | 0.090 | 0.213 | 0.645 |
Washing frequency | 1 | 2.439 | 5.731 | 0.017 |
Math ability | 1 | 6.462 | 15.188 | 0.000 |
Environmental concern | 1 | 21.220 | 49.874 | 0.000 |
Scale frame | 1 | 1.404 | 3.300 | 0.070 |
Regulatory focus | 1 | 3.417 | 8.031 | 0.005 |
Message frame × regulatory focus | 1 | 1.721 | 4.045 | 0.045 |
Error | 276 | 0.425 | ||
Total | 288 |
