Table 7 Mean and standard deviation of perceived value by promotion focus.

From: How to use advertising appeals to promote green purchase behaviour —The double-edged sword effect of a large usage-based scale frame

Scale frame

Regulatory focus

Promotion focus

Prevention focus

Total

The large-number frame

5.811 (0.610)

5.187 (0.661)

5.683 (0.668)

The small-number frame

5.404 (0.778)

5.288 (0.951)

5.365 (0.838)

Total

5.621 (0.722)

5.251 (0.851)

5.521 (0.775)

  1. Standard deviations are presented in parentheses.
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