Table 8 The ANOVA results to test H7b.
Variables | df | MS | F | p |
|---|---|---|---|---|
Constant | 1 | 68.338 | 106.239 | 0.000 |
Gender | 1 | 1.572 | 2.443 | 0.119 |
Age | 1 | 0.196 | 0.305 | 0.581 |
Education | 1 | 0.142 | 0.220 | 0.639 |
Income | 1 | 1.861 | 2.894 | 0.090 |
Product lifespan | 1 | 0.187 | 0.290 | 0.591 |
Washing frequency | 1 | 0.072 | 0.112 | 0.738 |
Math ability | 1 | 0.076 | 0.118 | 0.732 |
Environmental concern | 1 | 3.319 | 5.160 | 0.024 |
Scale frame | 1 | 10.479 | 16.291 | 0.000 |
Regulatory focus | 1 | 8.990 | 13.976 | 0.000 |
Message frame × regulatory focus | 1 | 10.103 | 15.706 | 0.000 |
Error | 276 | 0.643 | ||
Total | 288 |
