Table 5 Working list of 4 categories with 34 dimensions for motivations and recommendations.
Categories | Dimensions |
|---|---|
Exploratoriness & Discoveritory (Explorer) | DESIGNING GAME-LIKE ROUTE—Exploring and discovering mysteries |
DISCOVERABLE & EXPLORATORY BEHAVIORS—Discovering stories behind, exploring details | |
OPENING MORE PALACES—Satisfying the desire to learn and explore | |
EXPLORING WITHOUT BEING DISTURBED | |
LUCKY TICKET—Combining online and offline | |
PROVIDE LUCKY DRAWS—Winners get rewards (e.g., raincoats as rewards on rainy days) | |
Interactivity & Shareability (Socializer) | COLLABORATION—Museum should collect feedback from users |
INTERACTIVITY—Adding conversations and options to game and video | |
SHAREABILITY—Distributed souvenir can share with others | |
SHAREABILITY—Learning is to communicate with others | |
TICKET—Converting e-ticket into paper ticket (for sharing) | |
SOCIAL INTERACTION—A preference for the education simulation game | |
COSPLAY—Wear ancient clothes | |
SERVICE FACILITIES—Adding more barrier-free access (e.g., ramps, being convenient for the elderly and children) | |
NEED MORE INSTRUCTORS—Helping to understand | |
NEED MORE SERVICE STAFF—Being convenient for querying | |
INTERACTIVITY—Providing answers after completing the online Q&A | |
LEARNING NEW THINGS | |
FREE SOUVENIRS—Museum distributes items to audiences | |
Personality & Challengement (Attacker) | DESIRE FOR PERSONALIZED GAMES |
DO NOT FOLLOW THE MAJORITY—Taking different routes, experiencing and challenging distinctiveness | |
PK’ MECHANISM OF GAME—Make a mechanism to PK with other players or another AI (artificial intelligence) | |
FREE VISITOR DIVERSE PATHS PROVIDED—Better to not define the tour routes | |
BOGO (Buy One Get One)—Ticket accumulation (e.g., redeem one free ticket with three tickets) | |
Rewardableness (Achiever) | GAME DESIGN IMPROVEMENT—Designing games with more rounds and reward mechanism |
APPS—Enabling collecting artifacts and achievements | |
TICKET—Converting e-ticket into paper ticket (for sharing) | |
SHAREABILITY—Sharing photos with friends | |
SHARING IS PROPAGANDA | |
COSPLAY WITH REWARDS- Taking group photos or playing games (with rewards) with cosplayers | |
FREE SOUVENIRS—Museum distributes items to audiences | |
ONLINE GAMES—To gain ticket discount, souvenirs, or something according to points and levels | |
REDEEM TICKETS WITH COINS—Coins won by interacting with a museum (e.g., reading museum publications) |
