Fig. 5 | Humanities and Social Sciences Communications

Fig. 5

From: The socio-technical engine driving hotel live streaming engagement: insights from PLS-SEM, NCA, and cIPMA

Fig. 5

A NCA scatter plots with CE-FDH ceiling (social presence vs purchase intention). B NCA scatter plots with CE-FDH ceiling (real-time interactivity vs purchase intention). C NCA scatter plots with CE-FDH ceiling (visibility vs purchase intention). D NCA scatter plots with CE-FDH ceiling (metavoicing vs. purchase intention). E NCA scatter plots with CE-FDH ceiling (guidance shopping vs purchase intention). F NCA scatter plots with CE-FDH ceiling (absorption experience vs purchase intention). Source: Authors’ own calculations using SmartPLS 4 software.

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