Abstract
This study examines the use of metaphors in Chinese doctor-patient interactions by combining Conceptual Integration Theory (CIT) and Frame Semantics (FS). Against the particular cultural context of Confucian ethics blended with modern medical practices in China, we investigated the role of metaphors in forming perceptions of doctor-patient relationships and physicians’ professional identities. Based on a mixed-method approach consisting of 263 questionnaires and 20 interviews, our analysis identified different sets of metaphors with important cognitive and cultural implications. Positive metaphors (e.g. Angel in white and Health engineer) were rated consistently highly by both groups and increased trust and cooperation, anchored by culturally stable cognitive frames. However, negative metaphors (e.g. Butcher or Foe) developed dynamically in response to negative medical experiences from the main group of patients, and reflected emotional tensions and relational breakdowns. Doctors tended to interpret the metaphors alike, as their common training and codes of practice gave them clear clues as to what was meant. Patients, however, showed a wider variation since interpretations expanded out of personal experience. By integrating Conceptual Integration Theory with Frame Semantics, this research demonstrates how some metaphors are culturally stable and context-sensitive, and provides a two-layer model that can be used to inform metaphor-aware communication training with patients and to cross-cultural comparisons within healthcare.
Similar content being viewed by others
Data availability
The derived dataset supporting the findings of this study is publicly available on ScienceDB at https://www.scidb.cn/s/UJr673. The shared dataset contains only de-identified, extracted questionnaire responses in the form of 5-point Likert-scale numerical ratings (1–5) on metaphors of doctors and the doctor–patient relationship. No personal identifiers or demographic variables (e.g., names, sex/gender, age, contact details) are included in the public dataset. The original consent forms and raw questionnaires containing identifiable information are not publicly available due to ethical and privacy restrictions, but are held securely by the research team in accordance with the ethics approval.
References
Bache C (2005) Constraining conceptual integration theory: levels of blending and disintegration. J Pragmat 37(10):1615–1635. https://doi.org/10.1016/j.pragma.2004.03.011
Beisecker AE, Beisecker TD (1993) Using metaphors to characterize doctor–patient relationships: paternalism versus consumerism. Health Commun 5(1):41–58. https://doi.org/10.1207/s15327027hc0501_3
Benczes R, Benczes I, Ságvári B, Szabó LP (2024) When life is no longer a journey: the effect of the COVID-19 pandemic on the metaphorical conceptualization of LIFE among Hungarian adults. Cognit Linguist 35(1):143–165. https://doi.org/10.1515/cog-2023-0050
Bleakley A (2017) Thinking with metaphors in medicine: the state of the art. Routledge, London
Charteris-Black J (2004) Corpus approaches to critical metaphor analysis. Palgrave Macmillan, Basingstoke
Childress JF, Mount E (1983) Who should decide? Paternalism in health care. Theol Today 40(3):352–357. https://doi.org/10.1177/004057368304000314
Clandinin DJ (2006) Narrative inquiry: a methodology for studying lived experience. Res Stud Music Educ 27(1):44–54. https://doi.org/10.1177/1321103X060270010301
Coulson S, Oakley T (2001) Blending basics. Cognit Linguist 11(3–4):175–196. https://doi.org/10.1515/cogl.2001.014
Coulson S, Oakley T (2005) Blending and coded meaning: literal and figurative meaning in cognitive semantics. J Pragmat 37(10):1510–1536. https://doi.org/10.1016/j.pragma.2004.09.010
Deignan A (2003) Metaphorical expressions and culture: an indirect link. Metaphor Symb 18(4):255–271. https://doi.org/10.1207/S15327868MS1804_3
Ervas F, Montibeller M, Rossi MG, Salis P (2016) Expertise and metaphors in health communication. Med e Stor 9:91–108
Fauconnier G, Turner M (1998) Conceptual integration networks. Cognit Sci 22(2):133–187. https://doi.org/10.1016/S0364-0213(99)80038-X
Fauconnier G, Turner M (2008) The way we think: conceptual blending and the mind’s hidden complexities. Basic Books, New York
Ferguson WJ, Candib LM (2002) Culture, language, and the doctor–patient relationship. Fam Med 34(5):353–361
Fillmore CJ (2006) Frame semantics. In: Geeraerts D (ed) Cognitive linguistics: basic readings. Mouton de Gruyter, Berlin, p 373–400
Fillmore CJ, Baker C (2009) A frames approach to semantic analysis. In: Heine B, Narrog H (eds) The Oxford handbook of linguistic analysis. Oxford University Press, Oxford
Grady J (1997) Foundations of meaning: primary metaphors and primary scenes. Dissertation, University of California, Berkeley
Guo S, Guan Y, Li R, Li X, Tan H (2021) Frame-based multi-level semantics representation for text matching. Knowl-Based Syst 232:107454. https://doi.org/10.1016/j.knosys.2021.107454
Ha JF, Longnecker N (2010) Doctor–patient communication: a review. Ochsner J 10(1):38–43
Hall MA, Zheng B, Dugan E et al (2002) Measuring patients’ trust in their primary care providers. Med Care Res Rev 59(3):293–318. https://doi.org/10.1177/1077558702059003004
Harden RM, Crosby J (2000) AMEE Guide No. 20: the good teacher is more than a lecturer—the twelve roles of the teacher. Med Teach 22(4):334–347. https://doi.org/10.1080/014215900409429
Jenkinson C, Coulter A, Bruster S, Richards N, Chandola T (2002) Patients’ experiences and satisfaction with health care: results of a questionnaire study of specific aspects of care. Qual Saf Health Care 11(4):335–339. https://doi.org/10.1136/qhc.11.4.335
Johnson M, Lakoff G (2002) Why cognitive linguistics requires embodied realism Cognitive Linguistics 13(3):245–263. https://doi.org/10.1515/cogl.2002.016
Kirmayer LJ (1988) Mind and body as metaphors: hidden values in biomedicine. In: Lock M, Gordon D (eds) Biomedicine examined. Culture, illness and healing. Springer, Dordrecht, p 57–93. https://doi.org/10.1007/978-94-009-2725-4_4
Kövecses Z (2005) Metaphor in culture: universality and variation. Cambridge University Press, Cambridge University Press, Cambridge
Kövecses Z (2015) Where metaphors come from: reconsidering context in metaphor. Oxford University Press, Oxford. https://doi.org/10.1093/acprof:oso/9780190224868.001.0001
Kövecses Z (2016) Conceptual metaphor theory. In: Semino E, Demjén Z (eds) The Routledge handbook of metaphor and language. Routledge, London, p 13–27. https://doi.org/10.4324/9781315672953
Kyynärsalmi A, Hammarén M, Kanste O (2025) Understanding power distance in healthcare: a scoping review. Nurs Inq 32(2):e70022. https://doi.org/10.1111/nin.70022
Lakoff G, Johnson M (2008) Metaphors we live by. University of Chicago Press, Chicago
Lu X, Wang BP-Y (2017) Towards a metaphor-annotated corpus of Mandarin Chinese. Lang Resour Eval 51(4):663–694. https://doi.org/10.1007/s10579-017-9392-9
Lupton D (2012) Medicine as culture: illness, disease and the body, 3rd edn. Sage, London. https://doi.org/10.4135/9781446254530
Navarro I, Ferrando I, Esbrí-Blasco M (2024) Frames and semantic roles in metaphorical mappings: a contrastive study of English boil and Spanish hervir. Rev Cognit Linguist. https://doi.org/10.1075/rcl.00180.nav
Oh Nelson H (2021) Doctor–patient relationship. In: Cockerham WC (ed) The Wiley Blackwell companion to medical sociology. Wiley Blackwell, Hoboken, p 495–515. https://doi.org/10.1002/9781119633808.ch24
Pragglejaz Group (2007) MIP: a method for identifying metaphorically used words in discourse. Metaphor Symb 22(1):1–39. https://doi.org/10.1080/10926480709336752
Rees CE, Knight LV, Wilkinson CE (2007) Doctors being up there and we being down here: a metaphorical analysis of talk about student/doctor–patient relationships. Soc Sci Med 65(4):725–737. https://doi.org/10.1016/j.socscimed.2007.03.044
Reinsch JrNL (1974) Figurative language and source credibility: a preliminary investigation and reconceptualization. Hum Commun Res 1(1):75–80. https://doi.org/10.1111/j.1468-2958.1974.tb00255.x
Rossi M (2021) Metaphors and persuasion in healthcare communication. Langages 222(2):59–76. https://doi.org/10.3917/lang.222.0059
Rossi MG, Macagno F, Bigi S (2022) Dialogical functions of metaphors in medical interactions. Text & Talk 42(1):77–103. https://doi.org/10.1515/text-2019-0166
Salis P, Ervas F (2021) Evidence, defeasibility, and metaphors in diagnosis and diagnosis communication. Topoi 40(2):327–341. https://doi.org/10.1007/s11245-020-09698-y
Schmitt B (2011) Experience marketing: concepts, frameworks and consumer insights. Found Trends Mark 5(2):55–112. https://doi.org/10.1561/1700000027
Semino E (2008) Metaphor in discourse. Cambridge University Press, Cambridge
Semino E, Demjén Z, Demmen J (2018) An integrated approach to metaphor and framing in cognition, discourse, and practice, with an application to metaphors for cancer. Appl Linguist 39(5):625–645. https://doi.org/10.1093/applin/amw028
Sontag S (2013) Illness as metaphor and AIDS and its metaphors. Farrar, Straus and Giroux, New York
Sullivan K (2013) Frames and constructions in metaphoric language. John Benjamins, Amsterdam
Tomelleri S, Lusardi R, Artioli G (2015) The metaphors of collaboration, or the social construction of collaborative interactions between health professionals. Acta Biomed 86(Suppl 1):7–18. https://doi.org/10.1423/82902
Tsai DF-C (2005) The bioethical principles and Confucius’ moral philosophy. J Med Ethics 31(3):159–163. https://doi.org/10.1136/jme.2002.002113
Yu N (1998) The contemporary theory of metaphor: a perspective from Chinese. John Benjamins, Amsterdam
Yu N, Jia D (2016) Metaphor in culture: life is a show in Chinese. Cognit Linguist 27(2):147–180. https://doi.org/10.1515/cog-2015-0080
Author information
Authors and Affiliations
Contributions
Youwen Yang (first author) contributed to conceptualization, methodology, supervision, ethics approval coordination, and substantive feedback and revision of the manuscript. Wenbin Wang (second author and corresponding author) contributed to study design, data curation, formal analysis, interpretation of findings, visualization, manuscript drafting, journal correspondence, and responses to editorial requirements. Meirongzi Xu (third author) contributed to methodology development, theoretical framing support, participant liaison, questionnaire distribution, interview coordination, data organization, and manuscript revision. Wenbin Wang and Meirongzi Xu jointly developed the questionnaire and interview protocol. All authors approved the final manuscript.
Corresponding author
Ethics declarations
Competing interests
The authors declare no competing interests.
Ethical approval
This study was conducted in accordance with the Declaration of Helsinki and its later amendments. Ethical approval was granted by the Ethics Committee of the School of Foreign Languages, Hubei University of Technology (Approval No. HBUTSFL20250115) on 2025-01-15. The committee confirmed that the research posed minimal risks to participants and excluded vulnerable populations (e.g., minors). All raw and identifiable materials (e.g., signed consent forms and original questionnaires containing personal identifiers) will be stored in encrypted form for three years from the date of publication and permanently destroyed thereafter.
Informed consent
Written informed consent was obtained from all participants in February 2025. The consent form detailed the research purpose, procedures, potential risks/benefits, and participants’ right to withdraw at any time without penalty, and to request withdrawal of their raw identifiable data within 30 days of publication; such requests would be handled where feasible. The publicly shared dataset contains only de-identified, derived numerical responses.
Additional information
Publisher’s note Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Supplementary information
Rights and permissions
Open Access This article is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License, which permits any non-commercial use, sharing, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if you modified the licensed material. You do not have permission under this licence to share adapted material derived from this article or parts of it. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by-nc-nd/4.0/.
About this article
Cite this article
Yang, Y., Wang, W. & Xu, M. Framing medical encounters through metaphor: a cognitive and cultural account of Chinese doctor–patient discourse. Humanit Soc Sci Commun (2026). https://doi.org/10.1057/s41599-026-06932-7
Received:
Accepted:
Published:
DOI: https://doi.org/10.1057/s41599-026-06932-7

