It has been 25 years since the first 3D coherent Raman microscope was reported. Owing to the contributions of many researchers worldwide, coherent Raman microscopy has blossomed as a field of its own and found wide applications in chemical, material, environmental, biological and medical applications. Here I highlight the emergence of nonlinear optical spectroscopy and microscopy and their key technical milestones that led to the rapid expansion and wide use of this imaging modality for biomedicine.