Table 3 Evaluation of the measurement model: CR—composite reliability.
From: The effect of articulation in sports posters on betting behavior
Construct | Cronbach’s alpha | Rho_A | CR | AVE | Factorial loads |
|---|---|---|---|---|---|
Attitude towards bet | 0.874 | 0.886 | 0.922 | 0.798 | 0.883−0.913*** |
Attitude towards sponsor | 0.896 | 0.899 | 0.928 | 0.762 | 0.840−0.886*** |
Bet Intention | 0.96 | 0.961 | 0.974 | 0.926 | 0.958−0.966*** |
Congruence | 0.915 | 0.916 | 0.946 | 0.855 | 0.911−0.934*** |
Sponsor sincerity | 0.869 | 0.874 | 0.911 | 0.719 | 0.807−0.891*** |
