Table 4 Construct reliability and validity.

From: The effect of articulation in sports posters on betting behavior

Construct

1

2

3

4

5

1. Attitude towards bet

0.904

0.262

0.685

0.17

0.375

2. Attitude towards sponsor

0.235

0.887

0.268

0.647

0.764

3. Bet Intention

0.638

0.252

0.966

0.214

0.432

4. Congruence

0.155

0.597

0.203

0.938

0.54

5. Sponsor sincerity

0.328

0.684

0.387

0.491

0.835

  1. The diagonal values show the square root of the AVE. The lower diagonal values are interconstruct correlation, and the upper- diagonal values are the heterotrait-monotrait ratio of correlation.
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