Table 7 Multi-group analysis.

From: The effect of articulation in sports posters on betting behavior

Hypothesis

Path analysis

Congruence

CGP sponsor

l∆l 1-2 path coeff.

H1a: AttGamb→GambInt

0.545***

0.496***

0.482***

0.014

H1b: AttGamb→GamBeh

0.231***

0.202***

0.227***

0.025

H2: GambInt→GamBeh

0.570***

0.547***

0.582***

0.035

H3a: AttSpo→AttGamb

−0.036

0.007

0.244***

0.237**

H3b: AttSpo→GambInt

−0.061

−0.161

0.188**

0.349**

H4a: Congruence→AttSpo

0.361***

0.414***

0.382***

0.032

H4b: Congruence→Sincerity

0.485***

0.235***

0.551***

0.316***

H4c: Congruence→AttGamb

−0.045

−0.015

−0.106

0.091

H4d: Congruence→BetInt

0.064

−0.123

−0.039

0.084

H5a: Sincerity→AttSpo

0.516***

0.431***

0.531***

0.100

H5b: Sincerity→AttGamb

0.369***

0.025

0.298***

0.273***

H5c: Sincerity→GambInt

0.193***

0.126

0.354***

0.228**

H6a: Articulation→Congruency

0.113***

0.072

0.088

0.161

H6b: Articulation→AttSpo

0.048

0.085

0.078

0.006

  1. ***p < 0.001, **p < 0.05.