Table 3 Graduation resources employed to briefly brand FG500CMCs.

From: Discursive strategies in the branding of Fortune Global 500 Chinese manufacturing companies

Appraisal perspective

Inscriptions

Times of occurrence

Examples

Maximization

Leading

10

Example 1: Huawei

pilot

2

Huawei is a leading global provider of information……

Example 2: Dongfeng Motor

Our main business covers an entire range of commercial vehicles, passenger vehicles, auto assemblies……

An entire range of

2

Complete

2

All types of

2

The first

1

Superlative

The largest

14

Example 3: Pangang Group

Pangang Group Co., Ltd. is the largest vanadium manufacturer in the world.

The third largest

1

the oldest

1

the most complete

1

the earliest

1

Repetition

the assembling of lists of terms which are closely related semantically

20

Example 4: CRRC

Its main businesses cover R&D, design, manufacture, repair, sale, lease, and technical service for rolling stock, urban rail transit vehicles, engineering machinery, all types of electrical equipment, electronic equipment and……

Mass

major

4

Example 5: Hailiang Group

Hailiang has become a large international private-owned group which takes non-ferrous metals, real estate construction, agricultural food, environmental protection and industrial finance……

large

7

main

2

core role

2

super-large

2

outstanding

1

strong

2

extra-large

1

large-sized

2

over-sized

1

great varieties

1

Extent: space

International

5

Example 6: Gree Electric Appliances,Inc

Now, it has developed into a diversified and technology-based global industrial group, covering……

throughout the world

2

worldwide

2

in the world

2

transnational

1

global

3

internationally

1

the world

1

Metaphor

cradle

2

Example 7: Ansteel

Therefore, it was known as the “Cradle of Steel Industry of New China.”

backbone enterprise

3