Table 3 Graduation resources employed to briefly brand FG500CMCs.
From: Discursive strategies in the branding of Fortune Global 500 Chinese manufacturing companies
Appraisal perspective | Inscriptions | Times of occurrence | Examples |
|---|---|---|---|
Maximization | Leading | 10 | Example 1: Huawei |
pilot | 2 | Huawei is a leading global provider of information…… Example 2: Dongfeng Motor Our main business covers an entire range of commercial vehicles, passenger vehicles, auto assemblies…… | |
An entire range of | 2 | ||
Complete | 2 | ||
All types of | 2 | ||
The first | 1 | ||
Superlative | The largest | 14 | Example 3: Pangang Group Pangang Group Co., Ltd. is the largest vanadium manufacturer in the world. |
The third largest | 1 | ||
the oldest | 1 | ||
the most complete | 1 | ||
the earliest | 1 | ||
Repetition | the assembling of lists of terms which are closely related semantically | 20 | Example 4: CRRC Its main businesses cover R&D, design, manufacture, repair, sale, lease, and technical service for rolling stock, urban rail transit vehicles, engineering machinery, all types of electrical equipment, electronic equipment and…… |
Mass | major | 4 | Example 5: Hailiang Group Hailiang has become a large international private-owned group which takes non-ferrous metals, real estate construction, agricultural food, environmental protection and industrial finance…… |
large | 7 | ||
main | 2 | ||
core role | 2 | ||
super-large | 2 | ||
outstanding | 1 | ||
strong | 2 | ||
extra-large | 1 | ||
large-sized | 2 | ||
over-sized | 1 | ||
great varieties | 1 | ||
Extent: space | International | 5 | Example 6: Gree Electric Appliances,Inc Now, it has developed into a diversified and technology-based global industrial group, covering…… |
throughout the world | 2 | ||
worldwide | 2 | ||
in the world | 2 | ||
transnational | 1 | ||
global | 3 | ||
internationally | 1 | ||
the world | 1 | ||
Metaphor | cradle | 2 | Example 7: Ansteel Therefore, it was known as the “Cradle of Steel Industry of New China.” |
backbone enterprise | 3 |