Table 5 Collinearity assessment.

From: Does it matter how I stream? Comparative analysis of livestreaming marketing formats on Amazon Live

Variables

case 1

case 2

case 3

Tolerance

VIF

Tolerance

VIF

Tolerance

VIF

SC

0.800

1.250

0.873

1.145

0.924

1.082

SE

0.800

1.250

0.873

1.145

0.924

1.082

  1. VIF ≤ 5 (tolerance level ≥ 0.2) = absence of collinearity problems (Hair et al., 2011).
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