Table 3 Demographic characteristics of the interview sample.

Field	Expert	Gender	Age	Education	Institution	Title	Seniority (years)
Tourism	1	Male	51–60	PhD	University	Professor	26
	2	Female	51–60	PhD	University	Professor	25
	3	Male	51–60	PhD	University	Professor	28
	4	Female	51–60	PhD	University	Assistant professor	20
	5	Male	41–50	PhD	University	Assistant professor	10
	6	Female	51–60	MPhil	Government	Dean	15
	7	Male	51–60	MPhil	Government	Dean	18
	8	Female	41–50	Bachelor	Government	Section Chief	10
	9	Female	31–40	MPhil	Government	Administrator	9
	10	Female	31–40	Bachelor	Government	Administrator	8
	11	Female	31–40	Bachelor	Government	Administrator	8
Internet and e-commerce	12	Male	41–50	PhD	University	Associate professor	7
	13	Male	41–50	PhD	University	Associate professor	16
	14	Male	31–40	PhD	University	Assistant professor	5
	15	Male	31–40	PhD	University	Assistant professor	3
	16	Female	31–40	MPhil	Government	Administrator	3
	17	Female	31–40	Bachelor	Company	Director	5

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