Table 1 Distribution of respondent’s attributes in Study 1 (n = 2132).
Item | Content | Number of Respondents | Composition Ratio |
|---|---|---|---|
Gender | Male | 1178 | 55.3% |
Female | 954 | 44.7% | |
Age | 20s | 192 | 9.0% |
30s | 449 | 21.1% | |
40s | 576 | 27.0% | |
50s | 565 | 26.5% | |
60s | 350 | 16.4% | |
Marital status | Unmarried | 830 | 61.1% |
Married | 1302 | 38.9% | |
Children | Do not have children | 962 | 45.1% |
Have children | 1170 | 54.9% | |
Purchasing habits of ethical products | Food | 1353 | 63.5% |
Coffee | 522 | 24.5% | |
Tea | 257 | 12.1% |
