Table 2 Composition and mention rate of each factor in Study 1 (n = 2132).
Factor | Words | Food | Coffee | Tea | Total | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Word 1 | Word 2 | Word 3 | Word 4 | Word 5 | Frequency | Ratio | Frequency | Ratio | Frequency | Ratio | Frequency | Ratio | |
Environment | environment | nature | ecology | sustainable | SDGs | 68 | 5.0% | 25 | 4.8% | 16 | 6.2% | 109 | 5.1% |
Labor | labor | human rights | poverty | low wages | Fair Trade | 61 | 4.5% | 84 | 16.1% | 4 | 1.6% | 149 | 7.0% |
Materials | materials | ingredient | component | botanical | organic | 120 | 8.9% | 7 | 1.3% | 15 | 5.8% | 142 | 6.7% |
Package | package | wrapping | packing | container | plastic | 293 | 21.7% | 24 | 4.6% | 72 | 28.0% | 389 | 18.2% |
Production_Area | production area | producing area | place of origin | domestic production | local | 98 | 7.2% | 21 | 4.0% | 6 | 2.3% | 125 | 5.9% |
Recycle | recycle | reuse | reduce | refill | reprocess | 60 | 4.4% | 20 | 3.8% | 14 | 5.4% | 94 | 4.4% |
Sample Size | − | 1353 | 522 | 257 | 2132 | ||||||||
