Table 6 Chi-square test results for effect on purchase intention in Study 2 (n = 400).

From: Environmental vs. labor issues: evidence of influence on intention to purchase ethical coffee in Japan

Stimulus

Purchase Intention

Total

Mean

p-value

Cramer’s V

1

2

3

4

5

6

7

Environment issues

13

23

20

85

27

19

13

200

3.995

0.027*

0.130

Labor issues

16

14

16

75

55

14

10

200

4.105

  1. *p < 0.05.
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