Table 7 Chi-square test results for effect on WTP in Study 2 (n = 400).

From: Environmental vs. labor issues: evidence of influence on intention to purchase ethical coffee in Japan

Stimulus

WTP

Total

Mean

p-value

Cramer’s V

1

2

3

4

5

6

7

Environment issues

24

21

37

78

23

7

10

200

3.580

0.003**

0.221

Labor issues

22

12

34

60

50

16

6

200

3.880

  1. WTP refers to willingness to pay.
  2. **p < 0.01.
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